Black Friday 2026
Every retailer will say “up to 70% off”. We compare each claim with what the same product actually sold for over the last 90 days, from prices we record ourselves.
At least 10% below their own 90-day average price, in stock, and not claiming much more than the history supports.
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The retailer’s listed “was” price implies a discount at least 20 points bigger than the price has really moved. This is about the claim, not the product: it may still be a fair price.
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Track what you want now, so you can see its real price history before the sales start, and get an email when it reaches a price you would actually pay.